Volume 1, Number 2 (2008):
The editorial team for this issue includes:
Natalie Wood, Saint Joseph’s University, Philadelphia
With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn.
So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior.
Topics addressed include body image, virtual goods and brand value.
Original call: CFP: Consumer Behavior in Virtual Worlds
Issue Editor′s Corner
Peer Reviewed Research Papers
So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon
Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone
Robert E. Boostrom, Jr.
Lyle R Wetsch
Enrique Becerra, Mary Ann Stutts
Handan Vicdan, Ebru Ulusoy
Douglas R Dechow
Yohan Launay, Nicolas Mas