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Volume 1, Number 2 (2008):

Consumer Behavior

Stigmatized Identity of the Newbie

The editorial team for this issue includes:

 

Natalie Wood, Saint Joseph’s University, Philadelphia
 

With so many people making the virtual leap many marketers are eager to join them and stake their claim in this new landscape. Unfortunately for many their efforts have failed to live up to expectations and they have since withdrawn.

 

So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success? In this issue we aim to stimulate dialogue by exploring what, if any, differences exist between real world and virtual world consumer behavior.

 

Topics addressed include body image, virtual goods and brand value.

 

Original call: CFP: Consumer Behavior in Virtual Worlds


Issue Editor′s Corner

Editor′s Introduction

Natalie Wood

Peer Reviewed Research Papers

Consuming Code: Use-Value, Exchange-Value, and the Role of Virtual Goods in Second Life

Jennifer Martin

 

Virtual World Affordances: Enhancing Brand Value

So Ra Park, Fiona Fui-Hoon Nah, David DeWester, Brenda Eschenbrenner, Sunran Jeon

 

On the Relationship between My Avatar and Myself

Paul R Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, Michael Bone

 

The Social Construction of Virtual Reality and the Stigmatized Identity of the Newbie

Robert E. Boostrom, Jr.

 

The “New” Virtual Consumer: Exploring the Experiences of New Users

Lyle R Wetsch

Research Papers

Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds

Enrique Becerra, Mary Ann Stutts

 

Symbolic and Experiential Consumption of Body in Virtual Worlds: from (Dis)Embodiment to Symembodiment

Handan Vicdan, Ebru Ulusoy

 

Demographics of Virtual Worlds

Jeremiah Spence

“Think pieces”

Surveillance, Consumers, and Virtual Worlds

Douglas R Dechow

 

Second Life and Hyperreality

Michel Maffesoli

 

Having But Not Holding: Consumerism & Commodification in Second Life

Lori Landay

 

Metaverse: A New Dimension?

Yohan Launay, Nicolas Mas

 

Virtual Worlds Research: Global X Local Agendas

Gilson Schwartz

 

Real Virtual Worlds SOS (State of Standards) Q3-2008

Yesha Sivan

 

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Planned Issues

 

Volume 10, Number 3 (2017)
Theme: EVE Online
Call: CfP: EVE Online
Issue Editors: Kelly Bergstrom (York University, Canada) & Marcus Carter (The University of Sydney, Australia)
Publication: Q4 2017
Status: Call closed.

 


 


 

Volume 11, Number 1 (2018)

Theme: Assembled 2018

Call: CFP: General Call for Papers

Issue Editors: TBD
Publication: Q1 2018
Status: Open. Submit any time.

 

 


 

Volume 11, Number 2 (2018)

Theme: Mindfulness & Flow

CfP: Mind

Issue Editors: TBD
Publication: Q2 2018
Status: Open. Submit proposals.

 

 


 

We are enlisting editors for the theme issues.

 

Suggested Issues

  • Hardware
  • Impact (on People, Places, and Organizations)
  • Money
  • 3D Printing
  • Bleeding innovations

 

 For more information see: For Issue Editor